High Five Properties
Rebranding | Web
High Five Properties has been a local Portland property management and real estate business since the 1990's. Their brand is fun, personal, energetic and very much crafted for the free spirit that Portland, Oregon is known for. As a result, their website design needed a fast and reliable UI for both its admin and users, and the website needed to reflect the bubbly attitude of its owners and personable quality of the brand. This website design mixes a clean and friendly environment with bright splashes of colors in order to capture the professional nature of the company and the exuberance of the Portland community. The design of the site is neat and places importance more on the homes being sold and rented, but still uses the creative artwork and colors of Tim Root (the artist of choice for High Five Properties) which makes the experience playful and memorable. By making some smart changes in UI, theme and CMS research, AI and client feedback a strong new brand and website have emerged for High Five Properties that reflects who they are in essence.