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CHIFOO 2017 Graphics & Brochure

CHIFOO 2017

Print Design | Graphic Design | Website Graphics | Illustrator Images | Brochure

Avocational Design created the graphics for CHIFOO’s 2017 Speaker Series, “Thriving in Chaos”.

The designs for the layout, accompanying images, color scheme, the brochure and concept were modeled after the speaker series was compiled by CHIFOO’s Program Chair. We also completed the accompanying web content, images and social media copy for CHIFOO’s 2017 Speaker Series.

Graphic Design

Take a look at some of the speaker series images.

Website and Print Graphics

SVG images were created for the 2017 speaker series based upon images sent in from each speaker and created with Adobe Illustrator. All coloring for the images was pulled from the CHIFOO brand identity elements. All images needed to work for both the series brochure and the website.

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CHIFOO 2016 Graphics & Brochure

CHIFOO 2016

Print Design | Graphic Design | Website Graphics | Illustrator Images

Avocational Design created the graphics for CHIFOO’s 2016 Speaker Series, “Bounded Irrationality: Supporting Users and Creating Communities”.

The designs for the layout, accompanying images, color scheme, the brochure and concept were modeled after the speaker series was compiled by CHIFOO’s Program Chair. We also completed the accompanying web content, images and social media copy for CHIFOO’s 2016 Speaker Series.

Graphic Design

Take a look at some of the speaker series images.

Website and Print Graphics

SVG images were created for the 2017 speaker series based upon images sent in from each speaker and created with Adobe Illustrator. All coloring for the images was pulled from the CHIFOO brand identity elements. All images needed to work for both the series brochure and the website.

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CHIFOO Rebranding & Website

CHIFOO Rebrand

Website Redesign | Graphic Design | Wire Frames | Responsive Design | Branding | UX

The rebranding of CHIFOO (Computer Human Interaction Forum of Oregon) had been in discussion for years. The plan to restructure and rebrand came to a head in 2015 when the website began crashing and its back-end administration began to unravel. The process of rebranding CHIFOO began in 2015 when CHIFOO’s board members discussed its history, goals, and mission with Avocational Design.

Avocational Design and a team of dedicated CHIFOO board members launched the new site and logo in January of 2016 to go along with CHIFOO’s 2016 Speaker Series. CHIFOO was thrilled with having a responsive, clean and modern website.

Design Process

Take a look at some of the process.

Logo Redesign

First to be addressed were sprucing up of the logo and brand elements that were iconic to tech but had become slightly dated. The logo needed to symbolize the commitment that CHIFOO had to its community of members, its intellectual and thought-provoking speaker series, and be bold and simple enough to set it apart from the many other HCI/UX meetups happening locally and globally. Avocational Design submitted many possible logos and went through rounds of edits and reviews with the CHIFOO board to come up with its new logo. The logo is based after the power button icon for computers/phones/etc; the speakers that CHIFOO painstakingly schedules for each year’s speaker series give thought provoking lectures that turn listeners on to new ideas and technology. The human figure is at the center of the logo since CHIFOO is focused on helping educate academics, practicing professionals, students, and HCI enthusiasts.

Site Map | Wireframes

Next came the redesign of the website itself. After the completion of research of similarly community oriented/tech websites, a few drafts of a new IA, and many long discussions, we began work on implementing the website design. We went through multiple example wireframes of possible website themes and looks that would convey a welcoming “vibe”, a sense of community, and updated modern feel.

Artifact: Creative Recycle Advertisements & Branding

Artifact: Creative Recycle

Social Media | Retail & Sign Design | Advertising | Event Planning | Photography | Branding

Avocational Design’s owner, Kathryn Kupunihi, worked diligently with Artifact: Creative Recycle’s owner, Leah Meijer, to help plan events, advertising, signage, social media campaigns, build retail displays, and build off of the lovely logo that Joella Livesey created. The whole experience involved getting to work with amazing people, getting to build fanciful displays, take tons of crafty images, and having a blast with fashion. It was this whirlwind of creative ideas, events, and people that helped inspire and usher Avocational Design into being. It was a blessing.

Design Deliverables

Take a look.

Print Advertisement

Display setups and photography for the weekly fashion adverts were completed in-store. Photography, InDesign layouts, and photo manipulation were completed by Avocational Design.

Original Photo and Image Manipulation of Weirdo Cult/ Grand Opening Print/Web Image by Sydney Fox of Sydney Fox Photography.

Social Media Branding

Setup and photography for the weekly adverts and social media campaigns were completed in-store. Photography, InDesign template, and photo manipulation were completed by Avocational Design.

Social Media Branding

Setup and photography for the weekly adverts and social media campaigns were completed in-store. Photography, InDesign template, and photo manipulation were completed by Avocational Design.

Advertising Displays

Completed a display for Artifact: Creative Recycle’s US Bank neighborhood business spotlight. Amazing what a little spray mount, some plotted prints, and a trip to the Rebuild Center will create.

Image Manipulation

The original photo was missing half of the rug and a bag. It also had many other unwanted objects in frame; boots, plants and background wall were eventually erased from the image. Additionally, the color was intensified, certain parts of the source photo were lightened and boots and graphics were added to finish off this image manipulation.

Original Photo: Fabio Prieto & Leah Meijer

Model: Halla Williamson

Image Manipulation

The original photo was missing half of the rug and a bag. It also had many other unwanted objects in frame; boots, plants and background wall were eventually erased from the image. Additionally, the color was intensified, certain parts of the source photo were lightened and boots and graphics were added to finish off this image manipulation.

Original Photo: Fabio Prieto & Leah Meijer

Model: Halla Williamson

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