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Rose City Yarn Crawl

Rose City Yarn Crawl

Website Redesign | Graphic Design | Wire Frames | Responsive Design

The Rose City Yarn Crawl has been a local Portland experience for almost a decade. It is a vibrant celebration by and for local knitting and crocheting enthusiasts. The RCYC’s brand is quirky, enthusiastc, and very much patterned around a tight-knit community for Portland’s fiber enthusiasts. As a result, their website design needed a quick loading UI for both its admin and users to help navigate the RCYC’s sites and events. This website design mixes a clean and open-feeling environment with squiggle lines of bright blues in order to capture the playful nature of the local knitting stores and bubbly busy owners involved in the events. The design of the site is neat and places importance more on the patterns being sold at each location, the events at each location and how to participate in the Rose City Yarn Crawl. In a collaborative effort with Sirius Media LLC, Avocational Design helped design wire frames, visual design proofs, and site maps that lead to a website that reflects the unwavering enthusiasm of the Rose City’s crafty knitting experience that is Rose City Yarn Crawl.

Design Process

Take a look at some of the process.

Design Ideation

While brainstorming the informational architecture of the site, it was important to consider the flow of the user’s experience. Luckily, we had been able to meet with multiple members of the Rose City Yarn Crawl board and local knitters that had used the site in the past- we focused on the user’s journey from actual people that used the site. The image above is a glance at one of the iterations of the simple site-map layouts.

Wireframes

Some key project requirements were that site front-end users (people using the site for information and purchasing products) and site content-contributors (Rose City Yarn Crawl committee/board members) could use the site on multiple platforms and be able to quickly look up site content. The wireframes were created to demonstrate how the site map would flow for both kinds of users. The system was designed to flow from one venue and event to the next, so that each venue would be equally represented and events and patterns for purchase at each venue would be easy to find.

Visual Design

The Rose City Yarn Crawl provided us with their logo, a large library of professional knit and crochet pattern images, and inspirational website examples for us to gain design cues from. We worked with the committee to come up with the rest of the design elements. We considered how each color, transition, type, etc would contribute or detract from the UI of the site, the design preferences of the committee, and the site’s ease of use.

We went through multiple rounds of visual design development before arriving at the final design choice. The ultimate goal was to make sure that the site was responsive, easy to move through, and consistent in its design. We came up with a site that features event calendars to easily add and share events, interactive maps, slideshows showcasing knitting and crocheting images,  incorporated ecommerce, and an interactive patterns page.

Visual Design

The Rose City Yarn Crawl provided us with their logo, a large library of professional knit and crochet pattern images, and inspirational website examples for us to gain design cues from. We worked with the committee to come up with the rest of the design elements. We considered how each color, transition, type, etc would contribute or detract from the UI of the site, the design preferences of the committee, and the site’s ease of use.

We went through multiple rounds of visual design development before arriving at the final design choice. The ultimate goal was to make sure that the site was responsive, easy to move through, and consistent in its design. We came up with a site that features event calendars to easily add and share events, interactive maps, slideshows showcasing knitting and crocheting images,  incorporated ecommerce, and an interactive patterns page.

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CHIFOO 2017 Graphics & Brochure

CHIFOO 2017

Print Design | Graphic Design | Website Graphics | Illustrator Images | Brochure

Avocational Design created the graphics for CHIFOO’s 2017 Speaker Series, “Thriving in Chaos”.

The designs for the layout, accompanying images, color scheme, the brochure and concept were modeled after the speaker series was compiled by CHIFOO’s Program Chair. We also completed the accompanying web content, images and social media copy for CHIFOO’s 2017 Speaker Series.

Graphic Design

Take a look at some of the speaker series images.

Website and Print Graphics

SVG images were created for the 2017 speaker series based upon images sent in from each speaker and created with Adobe Illustrator. All coloring for the images was pulled from the CHIFOO brand identity elements. All images needed to work for both the series brochure and the website.

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CHIFOO 2016 Graphics & Brochure

CHIFOO 2016

Print Design | Graphic Design | Website Graphics | Illustrator Images

Avocational Design created the graphics for CHIFOO’s 2016 Speaker Series, “Bounded Irrationality: Supporting Users and Creating Communities”.

The designs for the layout, accompanying images, color scheme, the brochure and concept were modeled after the speaker series was compiled by CHIFOO’s Program Chair. We also completed the accompanying web content, images and social media copy for CHIFOO’s 2016 Speaker Series.

Graphic Design

Take a look at some of the speaker series images.

Website and Print Graphics

SVG images were created for the 2017 speaker series based upon images sent in from each speaker and created with Adobe Illustrator. All coloring for the images was pulled from the CHIFOO brand identity elements. All images needed to work for both the series brochure and the website.

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Artifact: Creative Recycle Advertisements & Branding

Artifact: Creative Recycle

Social Media | Retail & Sign Design | Advertising | Event Planning | Photography | Branding

Avocational Design’s owner, Kathryn Kupunihi, worked diligently with Artifact: Creative Recycle’s owner, Leah Meijer, to help plan events, advertising, signage, social media campaigns, build retail displays, and build off of the lovely logo that Joella Livesey created. The whole experience involved getting to work with amazing people, getting to build fanciful displays, take tons of crafty images, and having a blast with fashion. It was this whirlwind of creative ideas, events, and people that helped inspire and usher Avocational Design into being. It was a blessing.

Design Deliverables

Take a look.

Print Advertisement

Display setups and photography for the weekly fashion adverts were completed in-store. Photography, InDesign layouts, and photo manipulation were completed by Avocational Design.

Original Photo and Image Manipulation of Weirdo Cult/ Grand Opening Print/Web Image by Sydney Fox of Sydney Fox Photography.

Social Media Branding

Setup and photography for the weekly adverts and social media campaigns were completed in-store. Photography, InDesign template, and photo manipulation were completed by Avocational Design.

Social Media Branding

Setup and photography for the weekly adverts and social media campaigns were completed in-store. Photography, InDesign template, and photo manipulation were completed by Avocational Design.

Advertising Displays

Completed a display for Artifact: Creative Recycle’s US Bank neighborhood business spotlight. Amazing what a little spray mount, some plotted prints, and a trip to the Rebuild Center will create.

Image Manipulation

The original photo was missing half of the rug and a bag. It also had many other unwanted objects in frame; boots, plants and background wall were eventually erased from the image. Additionally, the color was intensified, certain parts of the source photo were lightened and boots and graphics were added to finish off this image manipulation.

Original Photo: Fabio Prieto & Leah Meijer

Model: Halla Williamson

Image Manipulation

The original photo was missing half of the rug and a bag. It also had many other unwanted objects in frame; boots, plants and background wall were eventually erased from the image. Additionally, the color was intensified, certain parts of the source photo were lightened and boots and graphics were added to finish off this image manipulation.

Original Photo: Fabio Prieto & Leah Meijer

Model: Halla Williamson

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Bubble Blaster

Bubble Blaster

Graphic, Brand & Industrial Design School Work

Goal:

To create a new motorized product from handheld drill parts. The product could be anything but needed to use the interior working parts from the original drill.