High Five Properties
High Five Properties LLC needed a fast and reliable UI for both its admin and users, and the website needed to reflect the bubbly attitude of its owners and personable quality of the brand. This website design mixes a clean and friendly environment with bright splashes of colors in order to capture the professional nature of the company and the exuberance of the Portland community. The design of the site is neat and places importance more on the homes being sold and rented, but still uses the creative artwork and colors of Tim Root (the artist of choice for High Five Properties) which makes the experience playful and memorable. By making some smart changes in UI, theme and CMS research, AI and client feedback a strong new brand and website have emerged for High Five Properties that reflects who they are in essence.
The main objective of this site was to make shopping for a new home enjoyable. Lisa, High Five Properties owner, has been thinking about her site for a while and gave pretty clear expectations of her design expectations as well as what she wanted the site to accomplish for its users. I began the process of mapping out the key parts of the site by taking in the owner’s needs, looking at other similar sites and also by discussing website experiences with recent home buyers and people who were currently looking for an apartment to create an informal user journey map.
Site Map and Wireframes
High Five Properties came with a wealth of home images and original artwork by Tim Root, local artist, however they seemed to not flow together. The first challenge of the project was to incorporate the feel of the artwork into the brand of the business. During the branding of High Five Properties logo, type, color scheme, etc.f were set up. The elements were then incorporated into the front-end of the site’s user interface.